The clothing giant is under fire for its August scheduled release of the JS Roundhouse Mids, which many have compared to the devices worn by black slaves in 19th Century America.

The seemingly innocent?promotional material, uploaded to Facebook earlier this month, asks: ‘Got a sneaker game so hot you lock your kicks to your ankles?’

But the shoes have sparked angry debate online, with many saying there is a more cynical tone to the advertisement.

More than 2,000 people have labelled the design ‘offensive’ and ‘ignorant’ and say the firm has ‘sunk to new lows’ in its ‘slavewear’ product.

Dr Boyce Watkins, writing for Your Black World,? said: ‘Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable.

‘Most of which were never documented in the history books and kept away from you in the educational system, all so you’d be willing to put shackles on your ankles today and not be so sensitive about it.’

The Professor at Syracuse University said he accepted some people would accuse him of overreacting.

But he added: ‘There is always a group of negroes who are more than happy to resubmit themselves to slavery.

‘I’m offended by these shoes as there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself.’

Others have likened the shoes’ orange ‘bracelets’ to the shackles worn by prisoners across the America, or said the firm is ‘promoting slavery’.

Facebook user Kay Tee agreed, and said: ‘It’s offensive and inappropriate in many ways. Not to mention ugly.

‘Regardless if the company was saying the shoes are so hot you have to chain them to you, or they were capitalising on the whole prison style popularity.

‘But corporate business has a?social responsibility?above all to consider these perceptions before releasing a product like this.

‘How would a Jewish person feel if they decided to have a shoe with a swastika on it and tried to claim it was OK in the name of fashion?’

Adidas has been contacted by Mail Online, but has so far not commented on the claims.

WHAT DO YOU ALL THINK? STYLING OR STUPID?

The new?Air Yeezy 2s aren’t dropping until April 13?but the thirst for a pair is so real that heads have?already started camping out?for the chance to cop. For those of us who are gainfully employed and have no time for such Hypebeasting, more detailed images of Kanye West’s signature kicks are starting to creep online and?Streething?dropped some of the clearest to date.

The Wolf Grey/Pure Platinum colorway seen here, similar to the?Zen Grey pair Ye rocked at London Fashion Week, includes an image of Horus on the tongue, glow in the dark soles, a drawstring bag and a bunch other details that will make many belief they are worth that chunk of your paycheck.?Check out all the photos in the gallery.