“I think she’s amazing,” he said in an interview with a smile. “She’s done great things for herself and her brand. She’s just someone who the public has taken an interest in. It’s not gonna stop. It’s kinda like what Paris Hilton has. [Kim] might not like that I make the comparison, but the two of them have an energy that it’s difficult to describe where the interest is coming from, but it’s amazing. And they’re so far different from each other, it’s interesting.” (MTV)

Details surrounding their partnership landed online in late August.

The 28 year-old reality star is developing her first fragrance in a joint venture with Lighthouse Beauty, which is also behind 50 Cent’s soon-to-launch men’s scent. According to Women’s Wear Daily, Kardashian’s new fragrance is expected to launch in spring 2010. Kardashian first disclosed her plans for a fragrance on her official Web site in July. (American Superstar Magazine)

50’s manager and Lighthouse Beauty partner, Chris Lighty, also confirmed the partnership.